01In focus
Content Strategy
Start with the topic, audience, search intent, and what the content needs to achieve.
TopicAudienceSearch intentContent goals
GEO & AEO
Optimize Your Content for AI Search Visibility
Make your content easier for AI engines to understand, reference, and cite in relevant answers.
The shift
What’s Changing?
Search is changing with AI. Visibility is no longer just about rankings.
0%
AI Overviews cut CTR on the top-ranking page by up to 58%
0%
Nearly 1 in 5 Google searches now trigger an AI Overview
AI search
Build Visibility Across AI Search
Your audience isn’t using just one AI assistant. Make your brand visible wherever they search for answers.
ChatGPT
OpenAI
Multiple models
From 2 credits
Claude
Anthropic
Various models
From 1 credit
Gemini
Google
Multiple models
From 1 credit
Perplexity
Perplexity AI
Multiple models
From 2 credits
Grok
xAI
Flagship model
From 2 credits
How we structure content
The Writto Approach to GEO
- 01
Answer-First Drafting
Gets to the answer quickly, so both readers and AI can find the key point.
- 02
Question-Based Structure
Shapes content around the questions people are actually asking.
- 03
Fact-Density Built In
Adds useful facts, entities, and context without filling the page with fluff.
- 04
Short, Self-Contained Paragraphs
Keeps each idea clear and complete so it makes sense on its own.
Workflow
Inside the Writto Workflow
02Step
Brand Context
Share your brand voice, messaging, terminology, and existing content with Writto.
Brand voiceMessagingTerminologyExisting content
03Step
Research & Insights
Writto looks into the topic, finding useful questions, facts, entities, and search insights.
QuestionsFactsEntitiesSearch insights
04Step
Content Planning
Turn the research into a clear structure with the right sections, key points, and flow.
StructureSectionsKey pointsFlow
05Step
AI-Assisted Drafting
Writto builds the first draft using everything gathered so far, not just a blank prompt.
StrategyBrand contextResearchContent plan
06Step
GEO Optimization
Shape the content so search engines and AI systems can understand, find, and reference the key information.
Easy to understandEasy to findEasy to reference
07Step
Human Review
Review the draft, make the final edits, check the details, and get it ready to publish.
Final editsDetail checksReady to publish
Perspective
AI Visibility Takes More Than Content
Good content structure is an important part of GEO, but it is not the whole picture. AI visibility can also depend on signals outside your website, such as third-party mentions, earned media, reviews, and how your brand is represented across the wider web.Writto focuses on the part your content team can directly shape: the writing layer. It helps create clear, useful, well-structured content that is easier for search engines and AI systems to understand. It does not claim to control the external signals that also influence whether a brand appears in AI-generated answers.
Who it’s for
Designed for Every Kind of Content
From SEO and editorial content to product, website, and campaign content, Writto supports different content needs.
FAQs
Frequently Asked Questions
GEO (generative engine optimization) shapes content so AI systems like ChatGPT, Claude, Gemini, and Perplexity can understand, find, and reference it. AEO (answer engine optimization) focuses on giving clear, direct answers to the questions people ask. Writto supports both in the same draft.